Thought Leadership

Agency positioning is a commercial-ization strategy.

Simone Oppenheimer 7/9/25 Simone Oppenheimer 7/9/25

Agency positioning is a commercial-ization strategy.

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Agencies always ask: “How do we prep for Cannes?”

Simone Oppenheimer 6/30/25 Simone Oppenheimer 6/30/25

Agencies always ask: “How do we prep for Cannes?”

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Say yes.To the 2AM intro.The random villa.

Simone Oppenheimer 6/25/25 Simone Oppenheimer 6/25/25

Say yes.To the 2AM intro.The random villa.

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Cannes is all about showing up early, sweaty, and slightly overconfident. 🥵

Simone Oppenheimer 6/24/25 Simone Oppenheimer 6/24/25

Cannes is all about showing up early, sweaty, and slightly overconfident. 🥵

Cannes is all about showing up early, sweaty, and slightly overconfident. 🥵

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TJ Maxx and Marshalls owner TJX set to make sprawling agency changes

Andrew McGill 6/12/25 Andrew McGill 6/12/25

TJ Maxx and Marshalls owner TJX set to make sprawling agency changes

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Thank you to everyone who came out to our spring happy hour

Andrew McGill 6/12/25 Andrew McGill 6/12/25

Thank you to everyone who came out to our spring happy hour

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Rachel and Simone on NBZ’s origins and philosophy

Andrew McGill 6/12/25 Andrew McGill 6/12/25

Rachel and Simone on NBZ’s origins and philosophy

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Your RFI responses are going feral

Andrew McGill 6/12/25 Andrew McGill 6/12/25

Your RFI responses are going feral

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Pitch perfect? Campaign survey reveals agencies’ biggest frustrations in the pitch process

Lippincott 1/30/25 Lippincott 1/30/25

Pitch perfect? Campaign survey reveals agencies’ biggest frustrations in the pitch process

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Agencies' 2025 new biz pipelines are toasty according to latest Campaign survey

Lippincott 12/23/24 Lippincott 12/23/24

Agencies' 2025 new biz pipelines are toasty according to latest Campaign survey

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Omnicom-IPG—The Industry Reacts

Lippincott 12/11/24 Lippincott 12/11/24

Omnicom-IPG—The Industry Reacts

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5 Tips for Crafting the Ideal Agency Website and Social Presence

Lippincott 10/1/24 Lippincott 10/1/24

5 Tips for Crafting the Ideal Agency Website and Social Presence

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Meet Simone. Meet Rachel. Meet NBZ. And Learn.

Lippincott 9/30/24 Lippincott 9/30/24

Meet Simone. Meet Rachel. Meet NBZ. And Learn.

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Midsize Agency Partner - NBZ

Lippincott 9/12/24 Lippincott 9/12/24

Midsize Agency Partner - NBZ

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How Agency Search Consultants are Evolving as Marketers Lead More Reviews

Lippincott 8/29/24 Lippincott 8/29/24

How Agency Search Consultants are Evolving as Marketers Lead More Reviews

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NBZ’s Simone Mandel and Rachel Segall share how to leverage your network and live your positioning

Lippincott 8/6/24 Lippincott 8/6/24

NBZ’s Simone Mandel and Rachel Segall share how to leverage your network and live your positioning

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Agency Reviews-How Incumbents Can Defend Accounts and Retain Clients

Simone Oppenheimer 7/23/24 Simone Oppenheimer 7/23/24

Agency Reviews-How Incumbents Can Defend Accounts and Retain Clients

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Inside Search Consultants' Changing Processes to Connect Brands With Agencies

Simone Oppenheimer 6/24/24 Simone Oppenheimer 6/24/24

Inside Search Consultants' Changing Processes to Connect Brands With Agencies

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New ad agencies and founder’s syndrome—3 strategies to ensure long-lasting success

Simone Oppenheimer 4/26/24 Simone Oppenheimer 4/26/24

New ad agencies and founder’s syndrome—3 strategies to ensure long-lasting success

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New ad agencies are opening rapidly—inside the trend and how they can survive

Simone Oppenheimer 4/17/24 Simone Oppenheimer 4/17/24

New ad agencies are opening rapidly—inside the trend and how they can survive

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